With the end of the semester approaching, it is important to reflect on some of the lessons I have learned from this course. In my final blog post I hope to connect the content I chose to cover in my marketing blog as well as other experiences during the semester to the stated outcomes and objectives in this course. In the BU-215 Marketing class syllabus it states that students will “Understand that the marketing process starts and ends with customers and consumers.” I think that this is an extremely important concept in Marketing. A lot of people assume that Marketing is just selling and advertising a product. I touched on this idea in the mission statement of my blog; marketing requires businesses to think in terms of their customers needs and wants. Marketing is so much more than just sales and advertising, and revolves around the consumer. In my first blog post I discussed Dunkin’ Donuts rebranding strategy, which...
Image Source Anxious yet eager to see my college friends that I left on May 10 th , I sat fiddling with the radio to help the car ride go by faster. One of my favorite things about going to school in Vermont is catching up with my parents on the four and a half hour car ride. Something about the long drive always makes it feel like a new adventure. Now that my parents and I have done the drive five or six times, we have the necessary pit stops engrained in our minds. Whenever we get off the exit, I know exactly where we are. Entering the roundabout, my eyes lock on the golden arch . A quarter pounder with medium fries followed with a m&m McFlurry never sounds like a bad idea. As I entered the McDonald’s, I noticed how clean and sleek the countertops and floors were. There were even DIY kiosks in order to browse the variety of menu options. Th...