With the end of the semester approaching, it is important to reflect on some of the lessons I have learned from this course. In my final blog post I hope to connect the content I chose to cover in my marketing blog as well as other experiences during the semester to the stated outcomes and objectives in this course. In the BU-215 Marketing class syllabus it states that students will “Understand that the marketing process starts and ends with customers and consumers.” I think that this is an extremely important concept in Marketing. A lot of people assume that Marketing is just selling and advertising a product. I touched on this idea in the mission statement of my blog; marketing requires businesses to think in terms of their customers needs and wants. Marketing is so much more than just sales and advertising, and revolves around the consumer. In my first blog post I discussed Dunkin’ Donuts rebranding strategy, which...
There is more to marketing than just sales and advertising. There is more to marketing than simply thinking of innovative ideas. Marketing requires businesses to think in terms of their customers needs and wants. It is an important process needed in order to communicate a company's offering.