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Image Source Anxious yet eager to see my college friends that I left on May 10 th , I sat fiddling with the radio to help the car ride go by faster. One of my favorite things about going to school in Vermont is catching up with my parents on the four and a half hour car ride. Something about the long drive always makes it feel like a new adventure. Now that my parents and I have done the drive five or six times, we have the necessary pit stops engrained in our minds.             Whenever we get off the exit, I know exactly where we are. Entering the roundabout, my eyes lock on the golden arch . A quarter pounder with medium fries followed with a m&m McFlurry never sounds like a bad idea.             As I entered the McDonald’s, I noticed how clean and sleek the countertops and floors were. There were even DIY kiosks in order to browse the variety of menu options. Th...

The Size of Amazon         It is no secret that Amazon is one of the best online shopping sites available in society today. Amazon is an undisputed leader in the e-commerce industry; leaving competitors in the dust. As seen in the chart to the right, Amazon continues to dominate the online shopping industry. By focusing on customer satisfaction , Amazon has differentiated themselves from competitors such as Walmart and Target. Given this competitive advantage , customers are more likely to buy Amazon’s products and see higher value in the goods and services the company has to offer. As we discussed in class, Amazon announced in September that it would be building a second headquarters . The location is still to be determined, but the company opened up a bidding process for cities in hopes of becoming the home of the second headquarters. In a recent Business Insider article titled Amazon Has Triggered a $5 Billion Bidding War , the author discusses so...