More to Marketing

Target College Shopping List Image Source Have you ever wished there was one store that had everything you needed to buy? Running errands is a tedious task; one that often requires multiple stops at various stores. I remember making my college shopping list that included everything I needed to buy before I went back to school. Thankfully with the help of my amazing mom and a quick Target run, I was able to get everything on my list in ONE PLACE ! Target has everything a girl could need; from makeup to shoes to dorm decorations galore. I always wish that there was a Target closer to Saint Michael’s College, quickly reminding myself that it is probably a blessing in disguise for my wallet.             This week I came across an article that really grabbed my attention. The author describes various challenges that Target is currently facing in the retail industry. With holiday season approaching, retail stores need employees mo...

Hey everyone! I would like to center my first blog post to something very near and dear to my heart; coffee. Whether I grab a Dunkin’ iced coffee right before my marketing class, or as a mental break during my studying, I almost always get a coffee at some point in my day. For me, coffee has not only been something social to do with friends, but it makes me feel ten times better about my day. I could get my coffee with just cream and sugar, or try Dunkins’ new maple pecan flavor swirl: the possibilities are endless . Maple Pecan Flavored Iced Coffee Image Source             Over the summer my Dunkin’ addiction became even more prevalent. I worked between thirty-five to forty hours a week at my local Dunkin’ Donuts, meaning I had at least two iced coffees a day to get me through my eight-hour shift. Whenever I was working customers would ask me, “hey is it true that Dunkin’ is trying to change their name to be ...